Privacy Policy

Effective Date: August 26, 2026  |  Last Updated: August 26, 2026

Shengya Machinery Ethiopia – Committed to Protecting Your Privacy

1 Introduction

Shengya Machinery Ethiopia ("Shengya," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how Shengya Machinery Ethiopia collects, uses, stores, protects, and manages personal information when you interact with us through our website, social media pages, digital advertisements, online inquiry forms, machinery inquiry forms, and other communication channels.

This Privacy Policy is particularly relevant to individuals and businesses who contact Shengya regarding construction machinery, brick-making machinery, block-making machinery, concrete machinery, industrial equipment, production equipment, quotations, technical information, after-sales support, or other business inquiries.

We aim to process personal information responsibly, transparently, and in accordance with applicable Ethiopian law, including the Personal Data Protection Proclamation No. 1321/2024, as applicable.

2 Who We Are

Business Name: Shengya Machinery Ethiopia

Website: www.shengya.et

Email: contact@shengya.et

Phone / WhatsApp: +251 961234567

Business Location: Ethiopia

For privacy-related questions, requests, or concerns, you may contact us using the contact information above.

3 Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through or in connection with:

  • The Shengya Machinery Ethiopia website
  • Shengya Machinery Ethiopia's Facebook Page
  • Shengya Machinery Ethiopia's Instagram and other social media channels where applicable
  • Facebook and Instagram advertising campaigns
  • Meta Instant Forms and other lead-generation forms
  • Machinery Inquiry Forms
  • Telephone and WhatsApp inquiries
  • Email inquiries
  • Requests for machinery information or quotations
  • Sales and customer communications
  • Other digital or offline interactions where this Privacy Policy is referenced

This policy does not necessarily apply to third-party websites, applications, or platforms that Shengya does not own or control. Those services may have their own privacy policies and terms.

4 Personal Information We May Collect

Depending on how you interact with Shengya, we may collect information such as:

Contact Information

  • Full name
  • Telephone number
  • WhatsApp number
  • Email address
  • Business contact information

Business and Inquiry Information

  • Company or organization name
  • City, region, or project location
  • Machinery or equipment of interest
  • Type of construction or manufacturing project
  • Intended machinery use
  • Estimated purchasing timeframe
  • Project requirements
  • Requested specifications
  • Quotation requirements
  • Other information voluntarily provided by you

Communication Information

When you communicate with our sales or business team, we may retain relevant information contained in those communications so that we can respond to your inquiry, provide requested information, manage prospective customer relationships, and maintain appropriate business records.

Technical Information

When you use our website or certain digital services, technical information may potentially be collected automatically by the relevant platform or technology, such as browser type, device information, IP address, approximate location, pages visited, or similar technical information.

The specific information collected depends on the technology and platform being used.

5 Information Collected Through Facebook and Instagram Lead Forms

Shengya may use Facebook and Instagram advertising tools provided by Meta Platforms to generate machinery inquiries.

When you submit information through a Shengya lead form on Facebook or Instagram, the information you provide may be transmitted to Shengya so that we can respond to your inquiry.

Depending on the form, this may include:

  • Name
  • Phone number
  • Email address
  • Project location
  • Machinery of interest
  • Purchase timeframe
  • Business or project information
  • Other information you voluntarily provide

We use this information primarily to understand your machinery requirements and allow our sales team to contact you.

Facebook and Instagram are third-party platforms operated by Meta. Their collection and processing of information is also governed by their respective terms and privacy policies.

6 Why We Collect and Use Your Information

Shengya may use personal information for legitimate business purposes, including:

  1. Responding to machinery inquiries
  2. Contacting prospective customers
  3. Providing machinery specifications and technical information
  4. Preparing or providing quotations
  5. Understanding a customer's machinery requirements
  6. Recommending potentially suitable machinery
  7. Following up on inquiries
  8. Managing prospective customer and customer relationships
  1. Providing requested information about our products and services
  2. Providing after-sales or customer support where applicable
  3. Improving our products, services, marketing, and customer experience
  4. Managing and measuring advertising and lead-generation activities
  5. Maintaining appropriate business and transaction records
  6. Preventing fraud, abuse, or unauthorized activity
  7. Protecting our legal rights and legitimate business interests
  8. Complying with applicable legal and regulatory obligations

We will seek to use personal information for purposes that are relevant to the reason it was collected and in a manner consistent with applicable law.

7 Legal Basis for Processing Personal Information

Where applicable, Shengya may process personal information based on one or more legally recognized grounds, including:

  • The individual's consent
  • The need to take steps at the individual's request
  • The performance of a contract or steps related to a potential business relationship
  • Compliance with a legal obligation
  • Protection of legitimate interests, where permitted by applicable law
  • Another lawful basis recognized under applicable Ethiopian law

Where consent is required, we will seek consent in an appropriate manner.

The Personal Data Protection Proclamation No. 1321/2024 establishes requirements concerning lawful processing and conditions for consent.

8 Machinery Inquiry Forms

When you complete a Machinery Inquiry Form, we may use the information you provide to:

  • Identify the machinery you are interested in
  • Understand your project requirements
  • Determine your expected purchasing timeframe
  • Contact you by telephone, WhatsApp, email, or another appropriate business communication channel
  • Provide product information
  • Prepare or arrange a quotation
  • Connect you with an appropriate sales representative
  • Follow up on your inquiry

Submitting a machinery inquiry does not automatically create an obligation for you to purchase any product.

9 Sales Follow-Up

Shengya may provide inquiry information to authorized members of its sales or business team so they can respond to your request.

For example, if you submit a Facebook or Instagram machinery inquiry, an authorized Shengya sales representative may contact you using the telephone number, WhatsApp number, or email address you provided.

Our objective is to ensure that legitimate machinery inquiries receive an appropriate and timely response.

10 Marketing and Advertising

Shengya may use digital advertising platforms, including Meta's advertising services, to promote its machinery and services and generate business inquiries.

Information submitted through an advertising lead form may be used to respond to the inquiry and manage the prospective customer relationship.

Where required by applicable law, Shengya will seek appropriate consent before using personal information for direct marketing purposes.

You may contact Shengya if you no longer wish to receive marketing communications.

11 Information Sharing

Shengya does not intend to sell personal information to third parties.

We may share personal information where reasonably necessary for legitimate business purposes, including with:

Authorized Shengya Personnel

Employees, sales representatives, managers, or other authorized personnel who need the information to respond to inquiries or perform their responsibilities.

Authorized Service Providers

Third-party service providers that assist Shengya with legitimate business, marketing, technology, communications, lead management, or administrative functions, where applicable.

Digital Platforms

Information may be processed through third-party platforms used to operate our digital services, advertising, communications, forms, analytics, or lead-management systems.

Legal or Regulatory Authorities

Information may be disclosed where required or permitted by applicable law, legal process, court order, regulatory requirement, or to protect legal rights and legitimate interests.

We seek to limit access to personal information to individuals and organizations that reasonably require it for the relevant purpose.

12 Brand Multimedia and Marketing Services

Shengya may engage authorized marketing or technology service providers to assist with digital marketing, advertising, content management, lead generation, and related services.

Where an authorized service provider, such as a marketing agency, processes personal information on Shengya's behalf, access to the information should be limited to what is reasonably necessary to perform the agreed services and should be handled in accordance with applicable contractual and legal requirements.

For the current digital lead-generation program, Brand Multimedia may assist Shengya with activities such as:

  • Meta advertising campaign management
  • Lead-form setup
  • Digital marketing management
  • Lead reporting
  • Lead organization
  • Related marketing activities authorized by Shengya

Shengya remains responsible for determining the purposes for which customer and prospective-customer information is collected and used.

13 Lead Management and Sales Tracking

Information obtained through machinery inquiry forms may be recorded in an internal lead-management or sales-tracking system.

This may include information such as:

  • Lead name
  • Contact details
  • Machinery interest
  • Project location
  • Purchase timeframe
  • Sales representative assigned
  • Contact status
  • Qualification status
  • Quotation status
  • Follow-up information
  • Relevant sales notes

The purpose of this information is to help Shengya manage inquiries effectively and provide appropriate follow-up.

14 Third-Party Platforms and Services

Shengya may use third-party technology and communication platforms to operate and support its business and marketing activities.

Depending on the services used, these may include platforms such as:

  • Meta Platforms, including Facebook and Instagram
  • Google services
  • Email service providers
  • Website hosting providers
  • Communication platforms
  • Lead-management tools
  • Other business technology providers

These third-party providers may process information according to their own terms, privacy policies, and applicable requirements.

Users should review the privacy policies of third-party platforms where appropriate.

15 International or Cross-Border Data Processing

Some third-party technology providers used by Shengya may process or store information outside Ethiopia.

Where personal information is transferred to or processed in another jurisdiction, Shengya will seek to handle such transfers in accordance with applicable Ethiopian data-protection requirements and appropriate safeguards, where required.

The Personal Data Protection Proclamation No. 1321/2024 includes provisions concerning international or cross-border transfers of personal data and the level of protection applicable to such transfers.

16 Data Security

Shengya takes reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, disclosure, or destruction.

Security measures may include:

  • Limiting access to authorized personnel
  • Using appropriate account security controls
  • Protecting business systems and accounts
  • Restricting access to customer and prospect information based on business need
  • Using appropriate security practices for digital systems
  • Taking reasonable measures to identify and address security incidents

However, no electronic transmission, storage system, or internet service can be guaranteed to be completely secure.

17 Data Minimization

Shengya seeks to collect personal information that is reasonably relevant to the purpose for which it is being collected.

For machinery inquiries, we generally do not need information unrelated to the inquiry.

We encourage users not to provide unnecessary sensitive personal information through machinery inquiry forms or ordinary business communications.

18 Sensitive Personal Information

Please do not provide sensitive personal information through Shengya's machinery inquiry forms unless specifically requested and legally necessary.

Examples may include information relating to health, biometric information, financial account credentials, passwords, national identification information, or other information that may receive heightened protection under applicable law.

If sensitive information is submitted unintentionally, Shengya may take reasonable steps to handle it appropriately in accordance with applicable law.

19 Children's Privacy

Shengya's machinery products and services are intended primarily for businesses, construction companies, manufacturers, contractors, investors, and other adult business users.

Our digital marketing and machinery inquiry services are not intentionally directed toward children.

We do not knowingly seek to collect personal information from children for marketing or machinery sales purposes.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action where necessary.

20 Data Retention

Shengya retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Responding to inquiries
  • Managing prospective customer relationships
  • Providing requested information
  • Preparing and managing quotations
  • Maintaining appropriate business records
  • Meeting legal or regulatory requirements
  • Resolving disputes
  • Protecting legitimate business interests

Retention periods may vary depending on the nature of the information and the purpose for which it is processed.

When personal information is no longer reasonably required, Shengya will seek to delete, anonymize, or otherwise appropriately dispose of it, subject to applicable legal or legitimate business requirements.

21 Your Privacy Rights

Subject to applicable Ethiopian law and any applicable limitations, individuals may have rights concerning their personal information, which may include rights relating to:

  • Being informed about the processing of their personal information
  • Accessing personal information held about them
  • Requesting correction of inaccurate or incomplete information
  • Requesting deletion or other appropriate handling of personal information in applicable circumstances
  • Objecting to or limiting certain processing activities where legally applicable
  • Withdrawing consent where processing is based on consent
  • Raising a concern or complaint regarding the handling of personal information

The specific availability and scope of these rights depend on the applicable legal requirements and circumstances of the processing.

The Personal Data Protection Proclamation No. 1321/2024 establishes rights and protections concerning the processing of personal data in Ethiopia.

22 How to Request Access, Correction, or Deletion

If you would like to:

  • Ask what personal information Shengya may hold about you
  • Request correction of inaccurate information
  • Request deletion where applicable
  • Withdraw consent where applicable
  • Ask a privacy-related question
  • Raise a concern about the handling of your personal information

Please contact:

Shengya Machinery Ethiopia

Email: contact@shengya.et

Phone / WhatsApp: +251 961234567

Please provide sufficient information to help us understand and respond to your request.

We may need to verify your identity before processing certain requests in order to protect personal information from unauthorized disclosure.

23 Marketing Communications

If you have provided your contact information for a machinery inquiry, Shengya may contact you regarding that inquiry.

Where legally permitted and where appropriate consent is required, Shengya may also contact you regarding relevant products, machinery, services, promotions, or business information.

You may request that we stop sending marketing communications at any time by contacting us using the information provided in this Privacy Policy.

Please note that even if you opt out of marketing communications, we may still contact you where reasonably necessary to respond to an existing inquiry, quotation, transaction, contractual matter, or other legitimate business communication.

24 Cookies and Website Technologies

The Shengya website may use cookies or similar technologies depending on the website configuration.

These technologies may be used for purposes such as:

  • Website functionality
  • Security
  • Analytics
  • Performance measurement
  • Improving user experience
  • Advertising or marketing measurement, where applicable

The exact cookies and technologies used may change as the website and digital services develop.

Where applicable, users may manage certain cookie settings through their browser or available website controls.

25 Social Media

Shengya maintains social media profiles and may receive information through interactions with users on those platforms.

Please remember that information posted publicly on social media may be visible to other users.

We encourage users not to publicly post private, confidential, financial, password, identification, or other sensitive information on Shengya's social media pages.

Interactions with Facebook, Instagram, LinkedIn, TikTok, and other third-party platforms are also subject to the respective platform's terms and privacy policies.

26 Links to Other Websites

Our website, social media pages, advertisements, or communications may contain links to third-party websites or services.

Shengya is not responsible for the privacy practices, content, security, or policies of third-party websites that we do not control.

We encourage users to review the privacy policies of those third-party services before providing personal information.

27 Accuracy of Personal Information

We encourage users to provide accurate and current information when submitting a machinery inquiry.

Providing incorrect contact information may prevent our sales team from responding to your inquiry.

If you believe that information Shengya holds about you is inaccurate, you may contact us using the details provided in this Privacy Policy.

28 Changes to This Privacy Policy

Shengya may update this Privacy Policy from time to time to reflect:

  • Changes in our business
  • Changes in our digital services
  • Changes in the way personal information is processed
  • Changes to technology
  • Changes to applicable legal or regulatory requirements
  • Other legitimate business or privacy considerations

When this Privacy Policy is updated, the revised version will include an updated "Last Updated" date.

Where required by applicable law, Shengya will provide additional notice or obtain consent for material changes.

29 Governing Law

This Privacy Policy is intended to be interpreted in accordance with the applicable laws of the Federal Democratic Republic of Ethiopia, including applicable personal-data protection legislation.

The Personal Data Protection Proclamation No. 1321/2024 is an important part of Ethiopia's current personal-data protection framework and is currently listed as in force by the Ethiopian Ministry of Justice.

Nothing in this Privacy Policy is intended to limit any mandatory rights or protections available to individuals under applicable law.

30 Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact:

Shengya Machinery Ethiopia

Phone / WhatsApp: +251 961234567

Email: contact@shengya.et

Website: www.shengya.et